WATCH: Main Character | Episode 1: Venus
The first instalment of Main Character, woo's three-part series set in Dublin, follows “hopelessly romantic” film and performance artist Venus Patel f...
WATCH: Main Character | Episode 2: KhakiKid
Meet Ab aka KhakiKid, the star of the second instalment of our three-part Main Character series, who’s on his way to admitting he does actually love h...
WATCH: Main Character | Episode 3: Jessie Thompson
Meet Jessie, the star of the third instalment of our three-part Main Character series, who’s dancing her way along whatever path the universe sets her...
artefacts of planet woo
A fashion lifestyle brand designed in collaboration with Space Available for those who engage in radical wellbeing
artefacts of planet woo
A fashion lifestyle brand designed in collaboration with Space Available for those who engage in radical wellbeing
How to find closure after being ghosted
Ghosting sucks – we asked a clairvoyant, grief expert and ChaptGPT how to heal and move on
How climate activists beat daily doom
From specialised therapy and screaming sessions to spending time in nature, here’s how climate activists continue to fight the good fight
WATCH: woo meets: Ariana DeBose, the star of Disney's Wish
woo meets Ariana DeBose, the star of Disney's Wish, who shares with us the advice she's glad she never followed and so much more...
How to dress big for small days
Channel main character energy everyday with these bold fashion looks
What is a main character, really?
Here we look into what a main character is, taking a deep dive into where the concept came from and how you can become one too
The Main Character's Guide to Dublin
woo's main characters Venus, Ab and Jessie give us insider access to their home city
shop the lifestyle collection
From incense holders to lava lamps and skate decks
shop the lifestyle collection
From incense holders to lava lamps and skate decks
jiro bevis on his trippy illustrations, finding humour and dealing with creative blocks
The illustrator talks to woo about his work upon the release of his playful pin badges inspired by psychedelics, sex and feeling good
Introducing artefacts of planet woo, our own-brand capsule collection
We teamed up with Space Available to bring you a cosy capsule collection of versatile activewear, dynamic skate decks, nostalgic lava lamps, and more
Space Available's Dan Mitchell on combatting burnout, Bali life and nature
Space Available is on a mission to create a circular future, they collaborated with woo on our merchandise and visual design, we spoke to the founder ...
Sober instagram accounts you’ll actually want to follow
Less righteous, more jokes and vibes, because being sober is boring enough
How to talk to your mates about your relationship with alcohol
Because honest conversations can lead to a healthier approach
How to do a house party sober
Tips and tricks for having fun at a house party even when you’re not drinking
woo originals
Nature’s Calling
TikTok's Oatmilk Leader [Mary Steven] and musician Niko B ditch the city to forge an unexpected new relationship with the outdoors
The Bigger Trip
Enter a psychedelic state of mind. Join Emma Breschi in our new series delving into the world of psychedelics and their healing properties
Higher Frequencies
Higher Frequencies deconstructs beats from artists including Vegyn, Beabadoobee and Ashnikko for an intimate sound healing session
breathe to releasing anxiety
Experience the blessing of breathwork, a practice to feel grounded, mindful, and relieved of stress in times when you need it most. Experts take us th...
Life in Love
Exploring intimacy through a generation who rip up the rulebook of sexuality
introducing the wooniverse according to... jamie flatters
avatar's jamie flatters has been on a quest for self-love
Now, he's ready to share what he's found out about his relationship with himself
self-love with jamie flatters: episode two
In the second of three short films, Jamie Flatters continues his quest to understand self-love in the context of how we relate to others
self-love with jamie flatters: episode three
In the final of three short films, Avatar's Jamie Flatters comes to a conclusion about his self-love exploration
avatar's jamie flatters is going to hypnotise you
Allow Avatar's Jamie Flatters to guide you in a calming hypnotherapy experience designed to help uncover a new level of self-love
self-love might look selfish sometimes – and that’s ok
Navigating the complicated boundary between selfless and selfish
how fighting taught me to stop fighting myself
After a tough breakup, Tom Usher found himself in a boxing gym throwing up the tuna salad he’d had for lunch. It’s the best decision he ever made.
incoherent memes in the group chat convinced me i had self-worth
Guys can't always say ‘I love you bro, hope you're well,’ but they can share a meme and sometimes that means exactly the same thing
can 36 questions help me fall in love with myself?
Louis Staples discovers the surprising therapeutic qualities of the quiz designed to fast-track romantic relationships
why every man needs to date themselves
Expert solo dater Rhys Thomas explains why taking yourself for an expensive meal is a radical act of self-care
hypnotherapy is the ideal way to nurture self-love
Struggling to find a sense of inner peace and quiet purpose? Try hypnotherapy, it might just be the thing to change your life
get inspired...
Five feel good fashion moments from Moncler
An essential guide to the rise and rise of Moncler
Sustainable fashion misinfo is everywhere: here's how to find the truth
Our round-up of books, documentaries, websites and educators worth checking out so you can learn more about actual sustainable fashion
Five feel good trends for winter layering
From leg warmers to footie scarves, here's our guide to winter layering this season
Five Barcelona fashion designers to put on your radar
From Dominnico to Outsiders Division, here are the designers putting Barcelona on the global fashion map
Five feel good fashion moments from Loewe
An essential guide to the weird, wacky and wonderful world of Loewe
Feel good street style from Barcelona Fashion Week
The Spanish city was serving loud colours, low-rise and lots of lace
What's your sneaker style clique?
Are you a hardcore hypebeast? Or a normcore stan? Introducing the sneaker style cliques to know now
In 2024 streetwear space travel will be your go to look
KWK by Kay Kwok's SS24 collection is a look into the future