welcome to planet woo
We are a first-of-its-kind, feel good shopping concept and media platform on a mission to turn generation anxious into generation zen. Brought to you by ITV, woo makes wellness discoverable, aspirational and culturally relevant - through the lens of entertainment, products and storytelling.
A place for self-expression and discovery, woo provides a voice for a new type of wellness for young people, and a platform for brands that align with the values of a Gen Z audience.
Our purpose is to make people feel good.
With inclusivity at the core of our business, we bring wellness to a generation that has traditionally been underserved by the industry. Because we believe feeling good isn’t something that should only be accessible to older, richer people.
our feel good marketplace:
Whether you’re looking for CBD, dildoes, sneakers or skincare, woo brings together a diverse range of feelgood products that, alongside our media brand, aims to create space for more joy and care into your life.
The brands we partner with - from the established to the soon-to-be cult faves - have been selected by our team because woo believes in what they do and how they do it.
Our curation of products and brands across beauty, wellness, lifestyle, homeware, activewear + tech include need-to-know labels such as CHRISTIANAHJONES, Aaron Wallace, The Seated Queen and VUSH, as well as cult favourites like AGR, Nordic Poetry, Piglet in Bed and Earl of East.
Our content proposition tackles topics that speak to the passions, joys and concerns of Gen Z and beyond. We want to make a positive contribution to our audience’s mental and physical wellbeing, and to never shy away from taboo topics or conversations.
Providing an antidote to the toxic news cycle, we produce platform-agnostic content that connects a global community, ignites cultural impact and provides wellness solutions and inspiration. We activate this across a media ecosystem that includes video, audio, editorial and social.
woo’s agency is a creative services studio designed to connect brands into the woo ecosystem through innovative and meaningful integrated marketing solutions. We work with brands to build relevant end-to-end campaigns that resonate deeply with a youth audience. Starting with Gen Z insights and analytics, creative direction and strategy, production, project management, and talent incubation, through to venture design and strategic retail integration.
FEEL GOOD: We create & curate youthful, feel good content and products that make life better.
PROGRESSIVE: We’re exploring innovative wellbeing in the digital age, focussed on bringing wellness forward.
YOUTHFUL: We’re here to serve the needs of Gen Z, the purpose generation, who care deeply about making change.
FLUID: We are entering the age of fluidity, blurring the lines of culture, genres, genders and everything in between.
INCLUSIVE: We are a safe, positive space and community. For us, diversity - in all of its forms - isn’t just for optics.
PURPOSEFUL: We’re a transparent, profit-oriented business. We strive to make the planet better and to stand up for what we believe in.
Last updated: 20 Oct 2022