Tiktok Decoder
A newsletter to demystify your FYP and serve up a fresh dose of feel-good trends one week at a time. For the curious, clueless, makers and creators, whichever side of TikTok you’re on, it feels better here — jump in!
TikToker Kelsey Russell wants Gen Z to bring back newspapers
woo spent an afternoon with TikTok’s ultimate newspaper girlie to understand why she’s making a case for print media
Condiment Claire wants you to "look around and find flavours to forage"
woo spent the day strolling through a London park with Condiment Claire, here's what we learnt about fending for food in the wild
Why is TikTok obsessed with charvas?
Plus the dreamy Disney song and pop culture analysis of lived in bedrooms that’s taking over your FYP
Olly Bowman wants you to "embrace stupidity"
The wholesome Aussie TikToker behind the viral shoulder injury dance tells us what makes him tick
The end of TikTok’s Djerf era
Plus Pookie bear paradise, the girl economy and other TikTok trends served fresh from the week
Are you a gallery girl or a bimbo vampire?
The rise and rise of hyper niche aesthetics on TikTok that make us feel like we belong
I tried TikTok’s cosy cardio trend to heal my relationship with exercise
Doing squats in a bathrobe while listening to jazz? Sign me up!
Complaining circles are the antidote to therapy speak
Tired of hearing responses like “you’re seen” and “your feelings are valid”, my friends and I spent hours venting and it felt great
It’s okay if you don’t have six besties
TikTok insists that we all have six besties or at least seven friends, here’s a case for smaller friend groups and why they’re just as fulfilling
We’re living in a minimum effort world and it’s good out here
The popularity of girl dinners, lazy girl jobs and bed rotting suggest an anti-work shift, we investigate why
an ode to Gen Z dinner parties
Aspirational, inclusive, budgeted and mismatched, new age dinner parties are here and phones are allowed at the table