Tiktok Decoder
A weekly newsletter to demystify your for you page and serve up a fresh dose of feel-good trends — jump in!
The cult of the water bottle girlies making hydration cool
Owala, Stanley, Frank Green or HydroFlask? thirsty communities are popping off
Watch out: TikTok could expose you as a cheater
A slew of infidelity scandals online have seen users playing amateur detective – here’s why this can easily go wrong
trend breakdowns
trend breakdowns
No space to be a normie
The week on TikTok, broken down: featuring influencer trips, sleep gummies and loser art
comfort follows
comfort follows
How much PDA is too much PDA?
This week on TikTok broken down: the Central Park blanket couple, the rise of unsexy products and guyliner fever
Why am I suddenly so invested in Sabrina Carpenter?
This week on TikTok: the only couple style inspo you need, babysitting boyfriends and tips on how to save the day
Should you bring your partner to our plans?
This week on TikTok was all about fig trees, the downfall of celeb brands and Coachella's conflicting future
The ultimate summer bucket list is here
The week on TikTok, broken down: bubble skirts, absconded husbands and mysterious girls
Why everyone’s saying “what’s up brother”
This week on TikTok: people hate tankinis, Cara Delevingne loves house music and idc if he changed for you
Give me £3k for a Diet Coke fountain
What's trending on TikTok this week? Alix Earle's fanboy, girlies with super niche dating needs and fake fights
Are you a black cat or a golden retriever?
Latest on TikTok this week: cheaters everywhere, the museum date of your dreams and the end of the beginning
Don’t underpay TikTokers or else…
This week on TikTok, we chat about brands lowballing creators, Olivia Rodrigo's unconventional pop sound and how junk food is back
No space to be a normie
The week on TikTok, broken down: featuring influencer trips, sleep gummies and loser art
‘Hey babe, I’m off to work on an oil rig’
We analyse the week on TikTok, featuring internet-breaking strawberries and no borax, no glue
who tf did I marry?
We break down the week on TikTok featuring viral pub drawings, purses and miracle stingrays