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Zyns, or ‘lip pillows’, are all over TikTok, where they’re being used as everything from work fuel to gym performance enhancers

The rise of zynfluencers promoting nicotine pouches as study aids

Latest

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Megan Wallace

Sometimes the beautiful game can be brutal – when you’re not winning, that is. Here are our five tips to getting over the pain of your rivals lifting the trophy

How to grieve when your football team loses

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Emerick Mukenge

This week on TikTok broken down: the Central Park blanket couple, the rise of unsexy products and guyliner fever

How much PDA is too much PDA?

want more?

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 How much PDA is too much PDA?

Darshita Goyal

This week on TikTok: the only couple style inspo you need, babysitting boyfriends and tips on how to save the day

Why am I suddenly so invested in Sabrina Carpenter?

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This week on TikTok was all about fig trees, the downfall of celeb brands and Coachella's conflicting future 

Should you bring your partner to our plans?

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The week on TikTok, broken down: bubble skirts, absconded husbands and mysterious girls

The ultimate summer bucket list is here

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In _The Age of Magical Overthinking_, the Sounds Like A Cult podcast host breaks down our obsession with celebrity, conspiracy theories and toxic relationships

Amanda Montell’s book on irrationality makes sense of your delulu thoughts

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From sauvy b to bubbles that won’t break the bank, the Gen Z sommelier gives us a breakdown of the best sips going

An un-elitist guide to wine, by author Hannah Crosbie

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Felicity Martin

Featuring Cara Delevingne in Cabaret, Charithra Chandran’s angsty solo show and Succession stars at a theatre near you  

These 7 stage productions star your fave celebrities

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These 7 stage shows star your fave celebrities

This week on TikTok: people hate tankinis, Cara Delevingne loves house music and idc if he changed for you

Why everyone’s saying “what’s up brother”

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Featuring AI-generated art, Buddhist deities and post-apocalyptic paintings


Stop Scrolling: Here’s 5 art shows to go to this April

A group of people, a silver hand with arrows and a plate of tennis balls

April's Top 5 Art Shows to Attend

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Hollie Hilton

What's trending on TikTok this week? Alix Earle's fanboy, girlies with super niche dating needs and fake fights 

Give me £3k for a Diet Coke fountain

A can of soda splashing into a container and a woman in a red shirt and blue shorts and 

Dreaming of a Diet Coke Fountain?

Vampire Weekend, iPods and Motorola Razrs are back… and so is the recession!

Are we in 2008 again? An investigation

A woman singing into a microphone with a man playing guitar and a phone

Echoes of 2008: An Investigation

Becky Burgum

The social media platform has automatically limited political news on all profiles. This impacts young people’s ability to engage in informed dialogue 


Why you should care about Instagram restricting the political content you see

A wall graffiti featuring a person with their mouth taped metaphoric for the lack of free speech

People silenced on social media

A slew of infidelity scandals online have seen users playing amateur detective – here’s why this can easily go wrong

Watch out: TikTok could expose you as a cheater

Want more?

Comments from TikTok posts about cheaters online

TikTok's Relationship Exposé

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Latest on TikTok this week: cheaters everywhere, the museum date of your dreams and the end of the beginning 

Are you a black cat or a golden retriever?

looking for more?

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Cake as art, an interactive bathroom, a workbook on reclaiming marginalised anger; this charity art exhibition is a must-see 


Hysterical Collective are subverting the idea of the ‘hysterical woman’

Hysterical Collective Rethinking Women's Stereotypes

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Fotómetro’s new series Proof of Existence is an ode to our bizarre differences and quirky oddities 

These photos want you to celebrate the weirdness inside you

Celebrate Your Weirdness

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This week on TikTok, we chat about brands lowballing creators, Olivia Rodrigo's unconventional pop sound and how junk food is back 

Don’t underpay TikTokers or else…

A red jacket and a bottle of milk and cookies

Fair Pay for TikTokers

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The week on TikTok, broken down: featuring influencer trips, sleep gummies and loser art

No space to be a normie

sleep gummies, glass of champagne and a villa with a pool

TikTok Trends Exile Girl

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Mandem meet-up

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Hiya, chronically online scrollers! Welcome back to TikTok Decoder, woo’s weekly breakdown of trends, sounds and creators brought to you by senior writer Darshita Goyal <3 Before diving in, Instagram rarely ever has better drama than TikTok but it’s a special day: shoutout to the influencer who tried to bully someone into buying their username, [more here](https://vt.tiktok.com/ZSYd4o5Ut/). Onto this week’s slate: sisters who speak a secret language, dads that dance better than you and me, and the social media movement for Palestine. Buckle in! 


## sound that’s everywhere: Cinderella by Remi Wolf
The pop girlies are so back! First [Sabrina Carpenter’s espresso and Chappell Roan’s pink cowboy hat](https://planetwoo.itv.com/posts/why-is-sabrina-carpenter-chappell-roan-so-famous-pop-stars), and now Remi Wolf with her colourful tights and silly tatts. Summer is here and so is vibey, mood music. TikTok loves ‘Cinderella’ and can’t wait for the artist’s sophomore album, _The Big Ideas_ — how cute is that name? If you’re in the UK right now, you can catch Wolf opening for Olivia Rodrigo on her Guts tour too! Just the thought has me “moving my hips from left to right”. 

## trend you can’t avoid: #blockout2024
On the same evening that celebrities dressed in couture and walked the green carpet at the Met Gala (raising $26m), Israel carpet bombed Rafah, taking the lives of countless families. This along with Hayley Baylee’s tone-deaf “let them eat cake” TikTok and Israel’s success at Eurovision sparked multiple social media movements called [#BlockOut2024](https://www.tiktok.com/@blockout2024?_t=8mN4X3mBE5B&_r=1), [#PassTheHat](https://www.tiktok.com/@passthehatproject?_t=8mN4UHqfGIT&_r=1) and [#OperationOliveBranch](https://www.tiktok.com/@operationolivebranch?_t=8mN4RoGXuRk&_r=1). In an attempt to take back power from famous people who haven’t spoken up against the genocide in Palestine, social media users are blocking celebrities. While viral claims that Kim K lost upwards of 3m followers have been found to be false, the movement has taken over social media. On the other hand, creators are raising funds for impacted families in Gaza by offering their analysis or services in return for donations. If you can, please do show your support. 

....want more? Sign up below to our weekly newsletter TikTok Decoder for the full breakdown. Delivered straight to your inbox, every Thursday at 6pm – so you never have to go searching again.

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Latest from this week on TikTok: the fomo of Northern lights, sister dictionary and why are celebrities getting blocked?

How did your dad dance in the ‘80s?

sound that’s everywhere: Cinderella by Remi Wolf

trend you can’t avoid: #blockout2024

Latest

The rise of zynfluencers promoting nicotine pouches as study aids

How to grieve when your football team loses

How much PDA is too much PDA?