Haeckels is the brand revolutionising wellness, here’s how
When it comes to beauty, Haeckels is shaking up the industry with a truly sustainable and holistic approach
When it comes to beauty, Haeckels is shaking up the industry with a truly sustainable and holistic approach
In 2012, Dom Bridges picked up some seaweed and revolutionised an entire industry. Margate’s tides had swept seaweed onto the shore, and the former advertising whizz thought about how strange it was that people didn’t do much with the free algae in the area. After a bit of research, Bridges discovered the hydrating, anti-bacterial, and soothing properties of seaweed, then he decided he quite fancied making soap. From there, a cult-classic, game-changing wellness brand has grown to a mini empire: Haeckels.
While the brand is synonymous with seaweed skincare, there's also Haeckels candles, oils and incense cones. At Haeckels you’ll find all packaging is made of glass (crafted locally) or is biodegradable. The products cater for all skin types. The seaweed is harvested locally (which means the products they sell in Japan are entirely different to the ones they sell in the UK, as the native seaweeds are different).
With scale Haeckels is also trying to make their products cheaper, in order to make them as accessible as possible without compromising on their aims and products. They’re even looking to go beyond harvesting local seaweed by making their own algae in a lab, which long-term is far more sustainable as it’ll mean they aren’t disrupting an ecosystem on a mass scale.
A curation of some of Haeckel's best products:
Can Haeckels help with psoriasis?
While there is no known cure for psoriasis, there are some natural approaches that can help manage the chronic skin condition’s symptoms. Exposure to the good old sun and having food that’s rich in antioxidants can be helpful but moisturisation is crucial for reducing the redness on the skin. All Haeckels products are free from toxic chemicals and crafted using natural ingredients, some people have also said that the Haeckels Bio + Energiser Conditioner soothes the scalp and left their hair with a zingy peppermint fragrance. Pair it with the Haeckels shampoo for a fresh hair routine. As all individuals respond to skincare uniquely, if you have a diagnosed skin condition, please consult a medical professional before using any products on affected areas.
How to cut a Haeckels soap bar?
Watching a bar of beautiful (and slightly spenny) soap melt away under the shower is heartbreaking. Since some Haeckels soaps come in larger sizes, it may be helpful to cut the block into smaller pieces to make the most use of the moisturising seaweed cleansers. In case you’re wondering how to cut up a soap bar, we’ve got you sorted. Start by heating the soap in the microwave for a quick 5-10 seconds, be careful not to push it for longer to prevent it from getting too moist. Once the block has softened a bit, slice it into multiple parallel cuts using a kitchen knife. If you’re feeling experimental, feel free to cut them into fun shapes, but rectangular blocks are known to be the most efficient.
Is the Haeckels perfume unisex?
Each Haeckels perfume is inspired by a specific space and its name reflects that. The Richborough parfum captures the fragrance (and feeling) of walking down a winding country bath in the lush borough with gentle smells of camomile, elderberry and fresh, tall grass. It’s been years of friends and couples swapping their perfumes and the brand understands that. The vegan potion is packaged in recycled glass bottles and is a sell for all genders.
Products are selected independently by our editors from the woo online store, a carefully curated platform for feel good fashion, beauty, wellness and lifestyle, as well as externally. Items on sale are subject to change pending stock availability. Discover more here.
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