flowerovlove: the teenage dream pop singer bewitching the music industry
Joyce Cisse’s hazy songs are taking tales of adolescence to the big time
words Megan Wallace
To celebrate our first birthday, woo has curated a list of our ones. The people in our wooniverse who are redefining fashion, music, clubs, culture and much more.
While most 17-year-olds are busy figuring out their path in life, Joyce Cisse knew her destiny from an early age. As she tells woo, “Ever since I was a kid I was like ‘Oh my gosh, I want to be a pop star’” – and these precocious ambitions have come true, all thanks to Cisse’s flowerovlove project.
Started in the pits of lockdown with a fraternal nudge from her brother (who provided production on her first ever track) it’s under this musical alias that the South Londoner has developed her own unique sound, breaking out from the bedroom pop label to become a serious one to watch in the industry. With a nostalgic sensibility, lush vocals and a luxe preppy style, her persona as flowerovlove sits somewhere in the woozy world of dream pop. And then there’s her lyrics, which chart the nervous flutterings of first love and an adolescent joie de vivre – as if ripped straight from her diary. If it sounds delightful, that’s because it is.
Understandably, all this has attracted a growing number of fans (her IG follow count stands at 120,000) and millions of streams – all before her debut album has even dropped. So far, she’s released two EPs – Think Flower and last year’s charming A Mosh Pit In The Clouds – and was even tapped as one of Vevo’s 2023 Artists to Watch, alongside acts like FLO and Ethel Cain. But while her efforts so far have clearly been working, she’s keen to keep experimenting – describing her next single as a “banger” that switches up the sound she’s come to be known for.
Describe what you do in your own words.
Living my six-year-old self’s dream.
And how would you describe what you do to a date?
I would say that I'm just having fun!
How did you get into your chosen career?
I've always wanted to do this. As I said, six-year-old me would be really, really happy if she could see me right now. Ever since I was a kid I was like “Oh my gosh, I want to be a pop star.” And I can’t just say it just happened, because that's not what happened. Basically my brother had started producing and one day suggested that we make a song. It was during Covid and I was like, “Yeah, sure.” Then I released it, and people liked it, so I kept making music.
Are there any upcoming projects we should look out for?
I have a song coming out, very soon. It's quite different, it’s leaning more towards pop and it's a big banger and very catchy. So I'm quite excited about that.
What’s one thing you'd like to see change in the world? And is there anything you do that you think helps that change along?
I'd like to see less homelessness. That's something I really care about. I'm not sure if I do anything that helps it apart from contributing in little ways that I can, like if I see someone's hungry, buying them food.
What's the one thing in your career you're most proud of?What's the one thing in your career you're most proud of?
People recognising you in real life. It feels like a real achievement because it's like, oh, this is real.
And what's one thing you would do if you were Prime Minister for the day?
Probably something about homelessness: just build more houses that people can live in for free. Why not?
Is there any one thing you do on the regular to take care of your mental health?
Yeah, lots of things because you really have to in this industry. I do lots of yoga and meditate but journaling is my number one source of self care that I do every single day
What's one lesson that changed your life?
A good question! Well, just to be grateful for everything. Little things matter, just as much as the big things.
How about one moment in your career that you will cherish forever?
This first time I heard people singing back my entire song to me, and I didn't have to say a word, at my first show.
If you had a number one song, what would it sound like?
It would sound like my current unreleased demos.
Who's your number one fan?
And who's number one on your speed dial?
My good friend. Actually, no, it's not…it’s my brother
Name one person who's killing the game right now.
I really like Rosalía right now. I think she's great. The music's good, everything’s great, her live is good, her style is great.
What's one piece of clothing you can't live without?
A regular white shirt because my outfits start off with a white shirt, like a button-down white shirt, and then I just put things on top of it so that's my staple piece.
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