The influencer-approved Yeezy shades are more affordable than you think

2 mins
21 Sep 2022
The influencer-approved Yeezy shades are more affordable than you think

Ready to join the waitlist?

words Megan Wallace

How many first-time eyewear designers can say that Anna Wintour has worn their wares? Not many, that’s for sure, but Kanye West can. The multi-hyphenate is something of a “go big or go home” kind of guy and in this instance, he’s stayed true to type.

The artist has launched a new line of sunglasses, called Yeezy Shades (YZY SHDZ, if you’re feeling fancy) and we’re sure they’re going to be everywhere over the next year — especially considering that they’ve already been seen on some of the most stylish influencers in the social media landscape.

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Designed by Ye, the shades were first thought to be a part of his Yeezy collaboration with Gap but are now believed to be part of a solo Yeezy offering, following his decision to part ways with the American retailer. The official arrival of the sunglasses was announced online with a splashy influencer activation — housed on the freshly created @yzyshdz Instagram account — which saw a bevy of influencers, celebs and internet faves including Nikita Dragun, Maya Jama, Fousheé and Woo fave Simran Randhawa.

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The best bit? The shades are way more affordable than you might first think. In an interview with Forbes, Ye made it clear that accessibility had been a priority when conceptualising the shades and future Yeezy apparel and accessories though it is unclear if this will work in practice. “The glasses will cost $20, and everything in the Ye Supply store will be $20,” he said. “And, we're working on how to make clothing free. Because life is free.”

Yep, for 20 dollars the glasses could be yours — thought you will have to join a waiting list first (who knows how long that will take?) which can be done by heading over to yeezy.com to enter in your email address. Happy shopping…

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