Treat yourself! The feel good Friday edit

This time of year, shopping can be stressful. If you’re not panicking about what to buy for everyone this Christmas, you’re being bombarded with deals and promotions left, right and centre. To take some of the stress out of shopping this season, we’re proposing Feel Good Friday, our Black Friday alternative that spotlights conscious brands that are doing good in the world.

The festive season has a reputation for mindless overconsumption, but it doesn’t have to be this way. If you are going to buy something this weekend, why not give your money to independent Black-owned and female-owned businesses like all-natural beauty brand Aaron Wallace or empowering athleisure from LAPP The Brand. If you’re on the hunt for a killer Christmas party look that doesn’t help kill the planet, head to our pre-loved edit so you’re not buying anything new.

Below, we’ve curated a selection of feel good products from conscious beauty brands, local, independent businesses and self-care heroes that are good for you and good for the planet too. These are products to make you feel good from brands that are trying to be better and more considerate. To promote them, we’re offering a 10% discount off on all orders over £50 and free shipping on orders over £25 for this weekend only with code: friday feels. Because it's Black Friday weekend after all.

Products are selected independently by our editors from the Woo online store, a carefully curated platform for feel good fashion, beauty, wellness and lifestyle, as well as externally. Discover more here.