Treat yourself! The feel good Friday edit

Fashion, beauty and wellness treats that are better for you and the wider world
words Sophie Lou Wilson
This time of year, shopping can be stressful. If you’re not panicking about what to buy for everyone this Christmas, you’re being bombarded with deals and promotions left, right and centre. To take some of the stress out of shopping this season, we’re proposing Feel Good Friday, our Black Friday alternative that spotlights conscious brands that are doing good in the world.
The festive season has a reputation for mindless overconsumption, but it doesn’t have to be this way. If you are going to buy something this weekend, why not give your money to independent Black-owned and female-owned businesses like all-natural beauty brand Aaron Wallace or empowering athleisure from LAPP The Brand. If you’re on the hunt for a killer Christmas party look that doesn’t help kill the planet, head to our pre-loved edit so you’re not buying anything new.
Below, we’ve curated a selection of feel good products from conscious beauty brands, local, independent businesses and self-care heroes that are good for you and good for the planet too. These are products to make you feel good from brands that are trying to be better and more considerate. To promote them, we’re offering a 10% discount off on all orders over £50 and free shipping on orders over £25 for this weekend only with code: friday feels. Because it's Black Friday weekend after all.
CONSCIOUS CONSUMPTION
Topaz Long Full Set
£129.00
The clue’s in the name with female-founded athleisure brand Conscious Citizen. Their environmentally-conscious ethos is founded on four core pillars: The Conscious Citizen, The Conscious Consumer, Love & Care for your items, Up-cycle, Recycle, Resell. They provide cosy staples for your capsule wardrobe while inspiring conversations to encourage conscious change through their blog and podcast.
EMPOWERING FASHION
Cropped puffer jacket [Satin black]
£150.00
Starting out as a platform for women to express their opinions, Black and female-owned LAPP The Brand has expanded into an empowering athleisure line that promotes confidence, unity and positivity through fashion. The cropped puffer is one of their most popular designs, available now in a luxury satin black.
SEASONLESS SPORTSWEAR
Crinkle Track Pant
£275.00
Circular activewear brand, Otti, creates seasonless and responsible outdoor sportswear that’s built to last. Recycled, biodegradable and deadstock materials are sourced from family-run mills and they’re transparent about their process. None of this means sacrificing on style, as proven by these luxe casual track pants made to wear all year round.
FEEL GOOD NOW
Addicted Remote Control Love Egg
£54.99
So Divine is committed to breaking taboos and opening up conversations about sexual wellness and pleasure with accessible and inclusive toys designed to provide maximum pleasure. They also run an online advice hub where their resident sexpert offers tips.
Products are selected independently by our editors from the Woo online store, a carefully curated platform for feel good fashion, beauty, wellness and lifestyle, as well as externally. Discover more here.