Treat yourself! The feel good Friday edit
Fashion, beauty and wellness treats that are better for you and the wider world
words Sophie Lou Wilson
This time of year, shopping can be stressful. If you’re not panicking about what to buy for everyone this Christmas, you’re being bombarded with deals and promotions left, right and centre. To take some of the stress out of shopping this season, we’re proposing Feel Good Friday, our Black Friday alternative that spotlights conscious brands that are doing good in the world.
The festive season has a reputation for mindless overconsumption, but it doesn’t have to be this way. If you are going to buy something this weekend, why not give your money to independent Black-owned and female-owned businesses like all-natural beauty brand Aaron Wallace or empowering athleisure from LAPP The Brand. If you’re on the hunt for a killer Christmas party look that doesn’t help kill the planet, head to our pre-loved edit so you’re not buying anything new.
Below, we’ve curated a selection of feel good products from conscious beauty brands, local, independent businesses and self-care heroes that are good for you and good for the planet too. These are products to make you feel good from brands that are trying to be better and more considerate. To promote them, we’re offering a 10% discount off on all orders over £50 and free shipping on orders over £25 for this weekend only with code: friday feels. Because it's Black Friday weekend after all.
The clue’s in the name with female-founded athleisure brand Conscious Citizen. Their environmentally-conscious ethos is founded on four core pillars: The Conscious Citizen, The Conscious Consumer, Love & Care for your items, Up-cycle, Recycle, Resell. They provide cosy staples for your capsule wardrobe while inspiring conversations to encourage conscious change through their blog and podcast.
FEEL GOOD VIBES
All about feeling good, Vush brings inclusive sexual wellness to the fore, destigmatising pleasure and smashing taboos. Its best-selling rabbit vibrator provides dual stimulation for intense blended orgasms.
Circular activewear brand, Otti, creates seasonless and responsible outdoor sportswear that’s built to last. Recycled, biodegradable and deadstock materials are sourced from family-run mills and they’re transparent about their process. None of this means sacrificing on style, as proven by these luxe casual track pants made to wear all year round.
FROM SALON TO SOFA
SwearBy Skin was founded on the principle of bringing luxury salon treatments into your home. Their LED mask can be used from the comfort of your sofa for fewer lines, breakouts and less hyperpigmentation.
FEEL GOOD NOW
So Divine is committed to breaking taboos and opening up conversations about sexual wellness and pleasure with accessible and inclusive toys designed to provide maximum pleasure. They also run an online advice hub where their resident sexpert offers tips.
Verden’s luxury candles are made with all natural ingredients, setting the scene for the perfect self-care evening. And that’s not all. They’re also vegan and cruelty free with recycled packaging.
Look good and feel good too. Confidence boosting female-owned sunglasses brand ChristianhJones counts Beyonce, Bella Hadid and Billie Eilish among its fans.
BATH AND BODY
Mirror Water’s body oil and exfoliator is palm oil and paraben free, made using only natural fragrances and naturally-derived ingredients. The neutral, grounding scents come housed in reusable glass jars.
Products are selected independently by our editors from the Woo online store, a carefully curated platform for feel good fashion, beauty, wellness and lifestyle, as well as externally. Discover more here.
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