12 TikTok-approved beauty must-haves to spice-up your routine
From Curl creams to CeraVe, Flawless Filter foundation, and hydrating lip oils, these are the products that have taken over the app
words Hannah Bertolino
From DIY shag haircuts to reverse cat-eye make-up looks, bright E-Girl blush, and “clean-girl” skin-care, we all know by now that TikTok is the best place to find make-up tutorials, aesthetic inspiration, and beauty hacks. No matter what side of TikTok you’re on, while scrolling through your For You Page, you’re bound to stumble upon a handful of innovative beauty products with honest, transparent reviews from your fave beauty influencers.
Now, whether you’re a beauty expert or just getting started, we’ve rounded up 12 TikTok-approved beauty must-have products to spice up your routine – from CeraVe cleaners to Charlotte Tilbury make-up, Shea Moisture curl creams, and silky Dior lip oils. Scroll through all the cult favourites below.
When CeraVe’s skincare products first went viral on TikTok, they were sold out in stores for weeks. A cult, low-budget drugstore favourite, CeraVe’s gentle foaming cleanser uses three essential ceramides, niacinamide, and hyaluronic acid to combat acne, texture, and quickly hydrate normal to oily skin without stripping it of its natural oils.
Curl Enhancing Smoothie
Whether you have curly hair or not, you’re sure to have seen a curly-girl method tutorial on your For You Page at some point. If so, it’s more than likely they were scrunching with Shea Moisture’s coconut and hibiscus Curl Enhancing Smoothie. With no damaging sulphates or silicones, the product can be scrunched into wet hair to keep your curls frizz-free and defined all day long.
If you’re into the fresh-faced, no make-up look, this product might be for you. Using solely good-for-you skincare products (no pearls, mica, or glitter), Glow Recipe’s Glow Dew Drops provide a natural, dewy, highlight for over or under your make-up look.
2% BHA Liquid Exfoliant
As we (hopefully) all know by now, the once-popular harsh, grainy exfoliants are extremely damaging for our skin. Instead, skincare enthusiasts are now opting for chemical exfoliants to refresh their skin cells, such as the Paula’s Choice Skin Perfecting BHA Liquid Exfoliant. Swipe this across your skin on a cotton pad (we love these reusable bamboo ones!) to keep your complexion clear and even.
The Inkey List
Acid Blemish Treatment
The Inkey List’s Blemish Treatment targets acne fast, reducing inflammation and unclogging pores with succinic acid, sulphur powder, salicylic acid, and hyaluronic acid. Gentle on the skin, use this product in the morning, layered under make-up or at night before bed to calm breakouts overnight.
Hollywood Flawless Filter
One viral TikTok sound by @officialsavannahrae, states: “A friend of mine does make-up for celebrities, and I know that we all have the same question… girl, how do they look so good on the red carpet?” The answer: Charlotte Tilbury’s viral Hollywood Flawless Filter glow booster. In the sound, they recommend mixing it in with a skin-tint for a natural dewy, hydrated glow that blurs pores and unwanted texture, but other TikToks show users wearing it on its own or dotting it onto the highlights of their skin.
…speaking of celebrities, Bella Hadid seems to swear by Refy’s 3-step brow kit - which includes a brow sculpt, pomade, and pencil. Versatile to whatever look suits you – brush your brows up for a feathered, soap-brow look, or use the sculpt to create a clean, sharp brow.
Isle Of Paradise
Self Tanning Drops
Looking for a natural, easy-to-apply self tan? TikTok swears by Isle of Paradise’s Self-Tanning Drops. Instead of spray tans, messy mousse, or harmful UV tans, the drops mix into your moisturiser or body lotion for a guaranteed even application. The product, which comes in light, medium, and dark formulas – also allows you to pick your perfect shade of bronze by adding as little or many drops as you please – we recommend starting small.
For a face mask with instant results, look no further than The Ordinary’s exfoliating AHA and BHA peeling solution. While it may look similar to Kim Kardashian’s famous vampire facial, the mask – which exfoliates the surface layer of skin, unclog pores and visibly re-texturises complexion after its ten minute application – sells for only £6.30 per bottle. However, as this product includes strong chemicals, users recommend keeping a close watch after applying and slathering on SPF after each use.
While the Dyson Air Wrap may be a splurge, TikTokers have long-sworn by it as an accessible, low-damage way to create at-home blowouts. With different tools to give volume and bounce to all different hair types – it’s no surprise that the product is regularly sold out online.
Shampoo & Conditioner Bundle
Whether you’ve just bleached your hair, you regularly use heat tools, or you’re just looking for a refresh, TikTok users swear by Olaplex’s healing hair care range. In particular, its shampoo and conditioner set uses restorative ingredients to cleanse and hydrate the hair, leaving it healthy, smooth, and strong.
Lip Glow Oil
From Emma Chamberlain to Bella Hadid, celebrities and beauty influencers alike seem to hold an obsession for Dior’s viral Lip Glow Oil. In fact, #DiorLipOil has amassed over 124 million views on TikTok thus far. With a non-sticky formula, moisturising feel, and nine different tint shades, the product protects and enhances the lips while bringing out their natural colour.
After legendary make-up artist Bobbi Brown left her eponymous beauty brand, she founded Jones Road: a new beauty label based on the idea that the world needs less products, and instead, better formulas. With this in mind, she released What The Foundation as her first product – a tinted moisture balm with buildable coverage and injected with Jojoba Oil and Sodium Hyaluronate to nourish your skin. While the product sparked controversy for its negative reception by some beauty influencers, others have praised it as a “subtle, no-makeup” foundation. We guess you’ll have to be the judge.
All products are selected independently by our editors. If you purchase anything through this article, Woo may earn an affiliate commission.
Introducing: the feel good winter sale
Uplifting skincare, fashion and wellness to make you feel good this winter
here's where to get help if you think you have adhd
As a new documentary causes controversy, experts weigh in on available support while you wait for a diagnosis
Good girls go to Heaven, bad girls go to Pleasure Island
Plus Polly Pocket clothes, Versace lands in LA and…heeled Converse
Inflation crisis? Even (the size of) penises are going up
Surprise! The length of erect dicks has increased by 24%
How Stormzy took on the academic elite
That’s Doctor Stormzy, to you
Smells good. does good: meet Gabar
Smells good. does good: Gabar is on a mission to redefine the beauty and wellness spaces
you're not imagining it, chocolate makes you feel good
Turns out there’s a whole load of reasons to sink our teeth into
London Fashion Week's new nostalgia
For AW23, designers from JW Anderson to Sinead O’Dwyer paid homage to hometowns, grandparents and coming of age
FKA twigs to star in The Crow, a 90s cult classic reboot
The Caprisongs musician will star alongside Bill Skarsgård in the remake of the neo-gothic movie
Five reasons why Edward Enninful is the Vogue icon we know and love
The editor-in-chief of British Vogue releases an intimate memoir
Health check: what is male pattern baldness
Battling misinformation and bringing you expert advice, this is EYKTK about male pattern baldness
Inside Kore-eda's thought-provoking new film about the illicit baby trade
Woo sat down with actress Bae Doona to talk about her role in the critically-acclaimed drama
How to combat your festive financial hangover
Feeling anxious or guilty about the money you've just spent over the festive season? You might be experiencing a financial hangover. Here's how to bat...
How to boost your Vitamin C intake
Your guide to EYKTK about Vitamin C - from what it is, to why it's so essential for your health
Milan Fashion Week SS23: twins, tailoring, Y2K
From seeing double at Gucci and Sunnei, to Maximilian's red hot Ferragamo debut: here's what went down at Milan Fashion Week SS23
Robyn Lynch gets green-fingered for AW23
The Irish designer’s calming show was a feel good ode to her home country’s natural landscape
How are gen-z shaping the way we travel?
New research unpacks the colonial roots of the holiday industry and what it means for the modern traveller
Higher frequencies: Vegyn 'Game for Life' (soundhealing mix)
We deconstruct the producer's reflective track, combining restorative frequencies with hypnotising visuals to help you wind down for sleep
The Maya Jama-approved designer making sustainable crochetwear sexy
How this small, independent designer created Maya Jama’s first outfit as the new host of Love Island
Turns out dolphins have skincare routines, too
Scientists found that dolphins in the red sea rub have an exfoliating and antibacterial regime