21M impressions
1.6M video views
50K page views
a video, editorial and social series in partnership with new balance that explores the diverse world of running and its health benefits (physical and mental) in a uniquely woo way
an integrated content partnership between woo, new balance and mediahub uk, that set out to inspire the next generation of runners through storytelling driven video series, immersive social moments and compelling editorial content inspired by the iconic new balance ‘run your way' message
anchored across a five-part series that explores the world of running and its health & wellbeing benefits; we see diverse running clubs and unlikely cultural tastemakers take on the streets of the uk alongside new balance, tackling ideas such as: discovering your motivations, challenging yourself, giving yourself a goal and accomplishing something outside of your comfort zone
"we wanted to promote the adoption of running amongst a diverse youth audience across the uk while driving awareness of new balance as the best running brand and highlighting the mental health benefits of running, connection with nature and community"
