41.9M impressions
5M video views
3 min dwell time
driving awareness of vmo2’s better connections initiative with a gen z audience, highlighting their newly formed youth advisory council
in partnership with virgin media o2, we worked to reimagine connectivity to make the business better for people and the planet through its better connections plan. our social video was built around the voices of the y.a.c and prompted people to think about their old tech like they would their old clothes, with a focus on driving adoption of circular economy principles. our associated editorial features took a deeper dive into climate activists, tech recycling and future sustainability
"gen z want clear actions, steps and tips that will help them make an impact. we turned vmo2’s slogan do one thing into captivating and practical advice, with a visually stimulating social first package"
