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Aaron Wallace was founded by barbers Aaron Wallace and Lina Gadi, inspired by their frustration that the beauty industry was lacking quality products designed for Black hair and skin. Made from all-natural and vegan ingredients, Aaron Wallace products were created having spoken to Black men in their community, and they found a space for a skin-and-hair care line built on a complex understanding of their customers’ needs. 
 
After two years spent working with formulation experts to develop products that nurture and protect without any toxic ingredients, Wallace and Gadi developed a range of products using Black Seed Oil and Mango Butter, which are rich in nutrients that work to combat dryness, reduce breakage, protect against environmentally caused damage and encourage healthier hair growth. Their products are practical, and they really work – try them for yourself to see.

Discover Aaron Wallace, a Black male grooming brand creating products for skin, hair and beard care

Shop Aaron Wallace on woo

Aaron Wallace

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Nourish and soften hair then follow up with our oil to seal in moisture for longer. Naturally infused with hand selected ingredients needed for healthy afro hair, completed with our signature blend of Black Seed Oil &amp; Mango Butter.

Aaron WallaceSoften + Seal Combo

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About Aaron Wallace

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MONPUREStrengthening Silk Protein Shampoo

GoodMan FactorySoul Glo Beard Brush & Comb Combo Gift Set

Alottsea salt spray

MONPUREStrengthening Essence-Conditioner

Alottsea salt spray + refill pouch

Aaron WallaceSoftening Hair & Beard Moisturiser

Aaron WallaceHair & Beard Oil

fiilsRose Absolute Hair Duo - Shampoo and Conditioner Set

fiilsPomelo Hair Duo - Shampoo and Conditioner Set

fiilsLemongrass Hair Duo - Shampoo and Conditioner Set

fiilsCoconut Hair Duo - Shampoo and Conditioner Set

Aaron Wallace3 Step System + High Performance Beard Oil

UpCircle BeautySafety Razor

UpCircle BeautySafety Razor Stand

GoodMan FactorySoul Glo Beard & Face Oil Gift Set

Aaron WallaceDeeply Nourishing Hair & Beard Conditioner

Aaron WallaceHydrating Hair & Beard Shampoo

UpCircle BeautyCleansing Bar with Fennel + Cardamom

Auden SkincareBlemish Control Serum

A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers