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Aaron Wallace was founded by barbers Aaron Wallace and Lina Gadi, inspired by their frustration that the beauty industry was lacking quality products designed for Black hair and skin. Made from all-natural and vegan ingredients, Aaron Wallace products were created having spoken to Black men in their community, and they found a space for a skin-and-hair care line built on a complex understanding of their customers’ needs.  After two years spent working with formulation experts to develop products that nurture and protect without any toxic ingredients, Wallace and Gadi developed a range of products using Black Seed Oil and Mango Butter, which are rich in nutrients that work to combat dryness, reduce breakage, protect against environmentally caused damage and encourage healthier hair growth. Their products are practical, and they really work – try them for yourself to see.

Discover Aaron Wallace, a Black male grooming brand creating products for skin, hair and beard care

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Aaron Wallace

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The AW Skincare System has been tailored specifically for melanated skin types using a blend of the finest botanical oils, luxury butters and vegan friendly natural ingredients. Our rich yet light and absorbent arrangements leave the skin smooth and hydrated throughout the day without it feeling oily.

Aaron WallaceSkincare System

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Welcome to the woo-niverse. Sign up for 10% off your first order