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A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers

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A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers.  

A new way to shop wellness. Sign up for exclusive access & offers at woo's feel good store

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Popmask is a female-founded and run business created in 2012 when founder Louisa Booth wanted to find a softer, kinder alternative to harsh, traditional hair ties for herself and her daughters, and came up with her simple stretch designs. Since then, Louisa and her team (which includes her family) have made it their passion to design and develop exciting, practical and fun everyday products to help you through the ups and downs in life. 
 
From the brand's must-have self-heating masks to help you relax and unwind, to biodegradable moisturising wipes, soft and kind-to-hair scrunchies, hair ties, turbans and brushes, and much more, Popmask’s ultimate mission is always to celebrate being kind - to yourself and others. That includes the planet: cruelty-free and designed in London, Popmask doesn’t only look after you, but the world we live in too.

PopmaskPink Logo Beauty Bag

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Hair GainSoft Sage Cosmetics Case

Otis BatterbeeLarge Beauty Makeup Bag - Black

Otis BatterbeeMakeup Bag Gift Set - Black

Otis BatterbeeLarge Beauty Makeup Bag - Pink

Otis BatterbeeSmall Beauty Makeup Bag - Ruby Tiger Print

Otis BatterbeeEssential Wash Bag - Black Deco

Otis BatterbeeThe Pink Carry-On Set

Otis BatterbeeSmall Beauty Makeup Bag - Black

Otis BatterbeeLarge Beauty Makeup Bag - Ruby Tiger Print

Otis BatterbeeSmall Beauty Makeup Bag - Pink

Otis BatterbeeCarry-On Toiletries Case - Pink

Otis BatterbeeThe Verde Carry-On Set

Otis BatterbeeCarry-On Toiletries Bag - Black

Otis BatterbeeMakeup Vanity Bag - Ruby Tiger

Otis BatterbeeThe Verde Brush Edit

Otis BatterbeeLarge Beauty Makeup Bag - Sand Tiger

Otis BatterbeeMakeup Bag Gift Set - Ruby Tiger

Otis BatterbeeMakeup Bag Gift Set - Pink

Otis BatterbeeSmall Beauty Makeup Bag - Sand Tiger Print

Otis BatterbeeMakeup Bag Gift Set - Sand Tiger

A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers