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A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers

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A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers.  

A new way to shop wellness. Sign up for exclusive access & offers at woo's feel good store

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Elsie and Fred is a new generation clothing brand independently owned by siblings Natalie, Leanne and Ryan Haynes, hailing from Coventry, England. More than a simple fashion brand, Elsie and Fred strongly encourage individuality and expression through their clothing, and, beyond being a retailer, they aim to be a destination that is transparent and open, and doesn’t shy away from the topics or concerns that affect their community. Rather than the standard corporate jargon, their sustainability &amp; responsibility page breaks down their manufacturing processes, introducing the people that run and work at the factory where their clothes are made, and honestly addressing their limitations and where they hope to do better. 
 
A cultural destination in itself, their website boasts curated playlists, blog posts and video campaigns, infused with the same infectiously cool energy as the clothes themselves. 
 
They are “pro-black, pro-gay, pro-liberal, pro-human, pro be whatever you want to be as long as you’re being kind whilst doing it.” “We talk to young-hearted humans about everything from sex to relationships and drugs, to self-care,” they say.  “Life isn’t about shying away from topics that affect our young people, it’s about creating safe spaces where we don’t judge one another.”

Elsie and Fred is a new generation clothing brand encouraging individuality and expression through their clothing. From dresses and co-ords to crop tops, shop Elsie and Fred clothing, curated here on woo

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Elsie & Fred

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<ul> <li>Graphic collage bootcut jeans with wide set belt detail</li> <li>Material: 97% Cotton 3% Elastane.</li> <li>Care: Hand wash, Cool iron on reverse side, Do not bleach, Do not tumble dry, Do not dry clean.</li> <li>Our model wears the XS. </li> </ul>

Elsie & FredMoxie Bootcut Belted Collage Print Jeans

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FanfareHigh Waisted Organic & Recycled Mushroom Wood Blue Jeans

FanfareHigh Waisted Organic & Recycled White Petal Blue Jeans

The Ragged PriestOrganic Combat Jean Charcoal

The Ragged PriestCombat Release Jean

Peachy DenThe Cleo Denim

The Ragged PriestRagged Blue Dungarees

The Ragged PriestOrganic Combat Jean Light Blue

FanfareHigh Waisted Organic & Recycled Plain Blue Jeans

FanfareHigh Waisted Organic & Recycled Floral Trim Blue Jeans

FanfareHigh Waisted Organic & Recycled Thrive Blue Jeans

FanfareHigh Waisted Organic & Recycled Moss Movement Blue Jeans

The Ragged PriestCarpenter Release Jean

Elsie & FredRenaissance Cherub Baggy Low Rise Jean

The Ragged PriestOrganic Release Jean Blue

Pawnshop9K GOLD SMALL CHUNKY HOOP EARRINGS

CHRISTIANAHJONESShady 2.0 in Grey

PawnshopRIDGE HOOP EARRINGS

CHRISTIANAHJONESSHADY NEO in GREEN

CHRISTIANAHJONESSHADY TRINITY in CREAM

A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers