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A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers

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Elsie and Fred is a new generation clothing brand independently owned by siblings Natalie, Leanne and Ryan Haynes, hailing from Coventry, England. More than a simple fashion brand, Elsie and Fred strongly encourage individuality and expression through their clothing, and, beyond being a retailer, they aim to be a destination that is transparent and open, and doesn’t shy away from the topics or concerns that affect their community. Rather than the standard corporate jargon, their sustainability &amp; responsibility page breaks down their manufacturing processes, introducing the people that run and work at the factory where their clothes are made, and honestly addressing their limitations and where they hope to do better. 
 
A cultural destination in itself, their website boasts curated playlists, blog posts and video campaigns, infused with the same infectiously cool energy as the clothes themselves. 
 
They are “pro-black, pro-gay, pro-liberal, pro-human, pro be whatever you want to be as long as you’re being kind whilst doing it.” “We talk to young-hearted humans about everything from sex to relationships and drugs, to self-care,” they say.  “Life isn’t about shying away from topics that affect our young people, it’s about creating safe spaces where we don’t judge one another.”

Elsie and Fred is a new generation clothing brand encouraging individuality and expression through their clothing. From dresses and co-ords to crop tops, shop Elsie and Fred clothing, curated here on woo

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Elsie & Fred

short_description

<ul> <li>Red jacquard satin duster overcoat with shaggy fur collar and cuffs</li> <li>Material: 100% Polyester</li> <li>Care: Remove the collar and cuffs (hand wash) and machine wash gentle at 30 degrees, hang to dry, warm iron inside out, not suitable for dry cleaning, do not tumble dry.</li> <li>Our model wears the XS. </li> </ul>

Elsie & FredMarla Jacket in Red Blooded Scarlett

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Elsie & FredMarla Jacket in Cobalt Blue

Elsie & FredNo Fox Hunt' Faux Fur Jacket in Tie Dye

OUT OF THE ORDINARYBONNIE Afghan Coat in Peach

OUT OF THE ORDINARYAMANDA Coat

OUT OF THE ORDINARYJONI Waistcoat

OUT OF THE ORDINARYBONNIE Afghan Coat

OUT OF THE ORDINARYTALULAH Coat

Elsie & FredShakira Faux Fur Trimmed Cropped Y2K Shrug

OUT OF THE ORDINARYBUFFY Faux Fur Coat

OUT OF THE ORDINARYPAM Afghan Coat

OUT OF THE ORDINARYMEMPHIS Hooded Afghan Coat in Black Embroidery

OUT OF THE ORDINARYHENRIETTA Coat

Elsie & FredLil Kim Luxury Faux Fur Coat in Lavender

OUT OF THE ORDINARYJONI Waistcoat

OUT OF THE ORDINARYZIZA Afghan Coat

OUT OF THE ORDINARYBONNIE Afghan Coat in Dark Emerald Green

OUT OF THE ORDINARYBONNIE Afghan Coat in Desert Rose

FanfareEthically Made Navy Linen Suit With Shorts

Elsie & FredLondon Callin' Satin Marla Maxi Jacket

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