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A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers

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A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers.  

A new way to shop wellness. Sign up for exclusive access & offers at woo's feel good store

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Developed in East London, Earl of East wants to bring your senses alive with their fragrance-led products built on uplifting and relaxing aromas from sandalwood and atlas cedar to wildflower and parsley seed.
 
Earl of East lives and breathes scent as they understand it to be our most powerful sense. Hand blending and pouring all of their home fragrance products - that’s candles, incense, bathing items, gift sets and accessories - they want you to lap up the sanctuary that each can provide. Relax and unwind with these products, with candles made from soy wax to offer soft, natural lighting, bath salts created to calm your body after a hard day, a workout or just too many WhatsApp group messages pinging... and incense sticks and cones to bring a new zen to your space.
 
Each Earl of East product has been designed with smart and sleek packaging and a place in mind, evocative of holidays with Greek grandparents, Shirin-Yoku forest bathing in the tall woods of Japan, smoky cabins in the wilderness, hazy and balmy nights in Portugal and many many more. Take a trip to somewhere new, all in the comfort and tranquillity of your own home.

Discover a range of candles, bath and body products from Earl of East on woo

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Flower Power hand-dipped incense sticks by Earl of East. An exhilarating blend of sweet violet, powdery peony, and black tea, our Flower Power scent brings to life the hazy sun-filled days of an everlasting summer. Each stick burns for approximately 45-60 minutes. Comes in a craft telescopic tube of 16 sticks per pack. Shop the Flower Power Collection

Earl of EastIncense Sticks - Flower Power

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Psychic SistersROSE INCENSE & HOLDER SET

Earl of EastIncense Sticks - Rose

Psychic SistersMEDITATION INCENSE HOLDER SET

Earl of EastIncense Cones - Rose

Psychic SistersAMETHYST INCENSE HOLDER SET

HOLMBURN BABY BURN' Incense Sticks

Psychic SistersSLEEP WELL RITUAL SET

Psychic SistersPROTECTION RITUAL SET

Psychic SistersMEDITATION RITUAL SET

Psychic SistersVALENTINES LOVE RITUAL SET

Psychic SistersWELLNESS RITUAL SET

Psychic SistersMOON MAGIC RITUAL SET

ShrimpsRomy Earrings

CHRISTIANAHJONESSHADY BIGGIE SMALLS in ORANGE MIRROR

DIRTEACordyceps Mushroom Powder

CRA-YONSand Service Eau de Parfum - 50ml

LUMIESunrise Alarm

ShrimpsAntonia bag in Cream

gestaltenThe Incomplete HIGHSNOBIETY GUIDE TO STREET FASHION AND CULTURE

A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers