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A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers

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A new way to shop wellness. Sign up for exclusive access & offers at woo's feel good store

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Developed in East London, Earl of East wants to bring your senses alive with their fragrance-led products built on uplifting and relaxing aromas from sandalwood and atlas cedar to wildflower and parsley seed. Earl of East lives and breathes scent as they understand it to be our most powerful sense. Hand blending and pouring all of their home fragrance products - that’s candles, incense, bathing items, gift sets and accessories - they want you to lap up the sanctuary that each can provide. Relax and unwind with these products, with candles made from soy wax to offer soft, natural lighting, bath salts created to calm your body after a hard day, a workout or just too many WhatsApp group messages pinging... and incense sticks and cones to bring a new zen to your space. Each Earl of East product has been designed with smart and sleek packaging and a place in mind, evocative of holidays with Greek grandparents, Shirin-Yoku forest bathing in the tall woods of Japan, smoky cabins in the wilderness, hazy and balmy nights in Portugal and many many more. Take a trip to somewhere new, all in the comfort and tranquillity of your own home.

Discover a range of candles, bath and body products from Earl of East on woo

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Shinrin-Yoku Hand Cleansing Kit by Earl of East Shinrin-Yoku is inspired by the Japanese ritual of forest bathing. The scent is an earthy blend of cedarwood, oakmoss and black pepper. The gift set includes a Shinrin-Yoku Hand Wash and a Shinrin-Yoku Hand Balm. Shop the Shinrin-Yoku collection

Earl of EastHand Cleansing Kit - Shinrin-Yoku

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About Earl of East

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About Earl of East

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A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers