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A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers

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Developed in East London, Earl of East wants to bring your senses alive with their fragrance-led products built on uplifting and relaxing aromas from sandalwood and atlas cedar to wildflower and parsley seed. Earl of East lives and breathes scent as they understand it to be our most powerful sense. Hand blending and pouring all of their home fragrance products - that’s candles, incense, bathing items, gift sets and accessories - they want you to lap up the sanctuary that each can provide. Relax and unwind with these products, with candles made from soy wax to offer soft, natural lighting, bath salts created to calm your body after a hard day, a workout or just too many WhatsApp group messages pinging... and incense sticks and cones to bring a new zen to your space. Each Earl of East product has been designed with smart and sleek packaging and a place in mind, evocative of holidays with Greek grandparents, Shirin-Yoku forest bathing in the tall woods of Japan, smoky cabins in the wilderness, hazy and balmy nights in Portugal and many many more. Take a trip to somewhere new, all in the comfort and tranquillity of your own home.

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The Greenhouse Organic Cotton T-Shirt by Earl of East  We commissioned a series of Illustrations visualizing each of our scents by London-based illustrator Kate Prior. We loved them so much that we couldn't resist releasing them in printed tees.  The Greenhouse T-Shirt features the Column Illustration printed in French Blue on the left breast and the 'Earl of East' logo embroidered on the right sleeve. The T-shirts are 100% organic, and sourced from an ethical garment producer that champions fair trade and sustainable development in the textile industry. They use environmentally friendly fabrics and ethically sound production methods. The Tees are printed for us right here in London.  Colour: Natural Raw Cotton / French Blue Print Material: 100% Organic Ring-Spun Combed Cotton  Size: S, M, L (Regular Fit) Care: Wash similar colors together, do not iron on print, wash and iron inside out. Shop the Greenhouse collection Discover the Scent Playlist

Earl of EastGreenhouse T-Shirt

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