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A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers

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Out of the Ordinary is a female-founded, independent fashion brand championing transparent manufacturing. 
 
Originally from the UK, Corrie started out selling small collections while she was travelling Australia, at Melbourne Markets, then while on the road through India and Bali, and European festivals. OOTO grew into a festival mainstay developing a dedicated fan base, thanks in large part to a family of tailors in India OOTO has worked with since the beginning, whose business has since tripled in size. 
 
In a world that thrives on consumption, OOTO makes sustainability a priority. Clothes are created from deadstock fabric that larger manufacturers have deemed waste. Material is allocated consciously, and what hasn’t been used up is made into scrunchies, purses or underwear, and limited runs mean OOTO doesn’t participate in the fast fashion cycle. Known for its signature “modern twists on retro-fits for bright, bold everyday dressing”, OOTO strives to create classically glamorous pieces rather than keeping up with fads and trends. 
 
Packaging is made from biodegradable mailers, avoiding single-use plastic where possible and using postal services that take an active interest in improving their carbon footprint.

Discover Out of the Ordinary, a female-founded lifestyle and clothing brand using deadstock fabric

Shop Out of the Ordinary clothing on woo

OUT OF THE ORDINARY

short_description

Afghan for the earth babes out there.  Now available in 3 sizes  S = 8-10 M = 10 - 12 L = 12 - 14  ⚬ Inside pocket + two front pockets ⚬ Hook and eye closure

OUT OF THE ORDINARYBONNIE Afghan Coat in Desert Rose

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OUT OF THE ORDINARYBONNIE Afghan Coat in Peach

OUT OF THE ORDINARYBONNIE Afghan Coat

OUT OF THE ORDINARYBONNIE Afghan Coat in Dark Emerald Green

Elsie & FredLondon Callin' Satin Marla Maxi Jacket

OUT OF THE ORDINARYCAYOTE Afghan Bomber Jacket in Cream, Red and Baby Blue Geo

OUT OF THE ORDINARYCAYOTE Afghan Bomber Jacket in Brown Geo

OUT OF THE ORDINARYBONNIE Afghan Coat Purple

Elsie & FredRenaissance Cherub Satin Marla Jacket

OUT OF THE ORDINARYAMANDA Coat

OUT OF THE ORDINARYTALULAH Coat

OUT OF THE ORDINARYMEMPHIS Hooded Afghan Coat in Black Embroidery

OUT OF THE ORDINARYHENRIETTA Coat

OUT OF THE ORDINARYJONI Waistcoat

OUT OF THE ORDINARYZIZA Afghan Coat

OUT OF THE ORDINARYJONI Waistcoat

OUT OF THE ORDINARYJONI Waistcoat

OUT OF THE ORDINARYJONI Waistcoat in Black and Gold

OUT OF THE ORDINARYJONI Waistcoat

Elsie & FredLola Faux Suede Fur Luxury Long Line Coat

A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers