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A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers

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A new way to shop wellness. Sign up for exclusive access & offers at woo's feel good store

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Elsie and Fred is a new generation clothing brand independently owned by siblings Natalie, Leanne and Ryan Haynes, hailing from Coventry, England. More than a simple fashion brand, Elsie and Fred strongly encourage individuality and expression through their clothing, and, beyond being a retailer, they aim to be a destination that is transparent and open, and doesn’t shy away from the topics or concerns that affect their community. Rather than the standard corporate jargon, their sustainability &amp; responsibility page breaks down their manufacturing processes, introducing the people that run and work at the factory where their clothes are made, and honestly addressing their limitations and where they hope to do better. 
 
A cultural destination in itself, their website boasts curated playlists, blog posts and video campaigns, infused with the same infectiously cool energy as the clothes themselves. 
 
They are “pro-black, pro-gay, pro-liberal, pro-human, pro be whatever you want to be as long as you’re being kind whilst doing it.” “We talk to young-hearted humans about everything from sex to relationships and drugs, to self-care,” they say.  “Life isn’t about shying away from topics that affect our young people, it’s about creating safe spaces where we don’t judge one another.”

Elsie and Fred is a new generation clothing brand encouraging individuality and expression through their clothing. From dresses and co-ords to crop tops, shop Elsie and Fred clothing, curated here on woo

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Elsie & Fred

short_description

<ul> <li>Denim corset top in a mid wash with frayed texture</li> <li>Matching Bottoms available</li> <li>Material: 100% Cotton.</li> <li>Care: Hand wash, Cool iron on reverse side, Do not bleach, Do not tumble dry, Do not dry clean.</li> <li>Our model wears the XS. </li> </ul>

Elsie & FredHarley y2k Denim Cage Corset

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About Elsie & Fred

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Peachy DenThe Chase Corset

OUT OF THE ORDINARYANNI-FRID Disco Peach Crop Top

OUT OF THE ORDINARYTULSI Crop Top

Elsie & FredRawhide Long Sleeve Buckle Front Cowboy Print Top

Elsie & FredLil Kim Glitter Encrusted Party Sparkle Corset

OUT OF THE ORDINARYANNI-FRID Disco Purple Crop Top

OUT OF THE ORDINARYANNI-FRID Disco Petrol Blue Crop Top

OUT OF THE ORDINARYANNI-FRID Disco Violet Crop Top

OUT OF THE ORDINARYANNI-FRID Disco Bronze Crop Top

Peachy DenThe Chase Corset

Peachy DenThe Chase Corset

OUT OF THE ORDINARYANNI-FRID Disco Smokin Gun Grey Crop Top

Peachy DenThe Buffy Corset

Elsie & FredLondon Callin' Halter Top

Elsie & FredLondon Callin' Print Asymmetric Top

OUT OF THE ORDINARYANNI-FRID Disco Mermaid baby blue Crop Top

OUT OF THE ORDINARYANNI-FRID Disco Gold Bronze Crop Top

Elsie & FredRenaissance Cherub Print Satin Corset Top

OUT OF THE ORDINARYFIESTA Kimono Bright Blue with Black Fringe

A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers