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Hoops + Chains is a jewellery brand that creates fun and playful statement pieces inspired by the vibrant culture of London. Based in the heart of the city, their collection features waterproof designs that are perfect for any occasion. Explore their range of unique pieces that capture the spirit of London's culture and style.

Shop Hoops + Chains, a London-based jewellery brand inspired by the city's culture. Find fun statement waterproof pieces for any occasion. Discover now on woo

Hoops + Chains

Metal: 18kt Gold Plate on Stainless Steel Chain: 50cm + 5cm extender  Pendant Dimensions: 2.3cm long x 6mm wideThis chain is 100% waterproof, tarnish free and won’t chip. Basically, banging!

'Bad Bitch' Pill Chain

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Hoops + Chains'Bad Bitch' Pill Chain

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PawnshopONYX STRIPE INGOT PENDANT NECKLACE

TresorLavender Dreams Necklace

Hoops + Chains'NICE ONE/DO ONE' Smiley Spinner Chain

Hoops + Chains'HAVE A NICE DAY/GO FUCK YOURSELF' Spinner Chain

Hoops + Chains'YOU'RE THE ONE / DO ONE' SPINNER CHAIN

Hoops + ChainsDISCO Chain

PawnshopSTERLING SILVER DIAMOND CUT CURB CHAIN NECKLACE

Hoops + Chains'FUCK THEM' Chain

Hoops + ChainsSmiley Chain

Hoops + ChainsThe Wavey Chain

TresorSoft Spot Necklace

Seol + Gold9ct Solid Gold Lightning Bolt Charm Pendant

TresorGaia Chunky Chain

Hoops + Chains'Zero Fucks' Pill Chain

TresorEros Necklace

Hoops + Chains90's Mix Tape Pendant Chain

TresorBaby Diamonte Cross Necklace

PawnshopINGOT STRIPE PENDANT NECKLACE

PawnshopT BAR NECKLACE

A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers