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A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers

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A new way to shop wellness. Sign up for exclusive access & offers at woo's feel good store

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Aaron Wallace was founded by barbers Aaron Wallace and Lina Gadi, inspired by their frustration that the beauty industry was lacking quality products designed for Black hair and skin. Made from all-natural and vegan ingredients, Aaron Wallace products were created having spoken to Black men in their community, and they found a space for a skin-and-hair care line built on a complex understanding of their customers’ needs. 
 
After two years spent working with formulation experts to develop products that nurture and protect without any toxic ingredients, Wallace and Gadi developed a range of products using Black Seed Oil and Mango Butter, which are rich in nutrients that work to combat dryness, reduce breakage, protect against environmentally caused damage and encourage healthier hair growth. Their products are practical, and they really work – try them for yourself to see.

Discover Aaron Wallace, a Black male grooming brand creating products for skin, hair and beard care

Shop Aaron Wallace on woo

Aaron Wallace

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Advanced Sulphate-Free shampoo formulated for Black men. Our naturally derived Mango Butter and Black Seed Oil seal in moisture whilst softly cleansing hair and scalp. Part 1 of our 3 part grooming system.

Aaron WallaceHydrating Hair & Beard Shampoo

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GoodMan FactorySoul Glo Beard Brush & Comb Combo Gift Set

Aaron Wallace3 Step System + High Performance Beard Oil

UpCircle BeautySafety Razor

UpCircle BeautySafety Razor Stand

GoodMan FactorySoul Glo Beard & Face Oil Gift Set

Aaron WallaceDeeply Nourishing Hair & Beard Conditioner

Aaron WallaceSoften + Seal Combo

Aaron WallaceSoftening Hair & Beard Moisturiser

Aaron WallaceHair & Beard Oil

MONPUREStrengthening Silk Protein Shampoo

We Are ConcentrateThe Everything Bundle

CentredDaily Calma Hair Bundle

Alottmoisturising shampoo bar

We Are ConcentrateThe Ultimate Haircare Bundle

Aaron Wallace3-Step Haircare System

Alottmoisturising shampoo bar + dish

fiilsRose Absolute Hair Duo - Shampoo and Conditioner Set

fiilsPomelo Hair Duo - Shampoo and Conditioner Set

fiilsLemongrass Hair Duo - Shampoo and Conditioner Set

A new feel good concept store from Woo has arrived. Sign up for exclusive access & offers